ASMP - Minneapolis/St. Paul Chapter
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ASMP MEETINGS

December 9, 2008
Marketing: Reinventing yourself
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Ongoing:
Flashes of Hope
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Upcoming Programs
January 13, 2009
Pints'N Pixels
February 10, 2009
Paula Lerner
March, 2009
Critique Panel
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Past Meetings
November 18, 2008
Architectural photographer Steve Whittaker
October 6 & 7, 2008
Two day Photoshop Program with Kevin Ames
September 16, 2008
Blake Discher - " I stink at Negotiating"
June 16, 2008
Dirck Halstead
May 20, 2008
Gary Gladstone - Reaching Climax (MN)
April 8th, 2008
Travels with Walter Bibikow - an Evening off the Road!
March 18, 2008:
Peter Vanderwarker:
Getting Good Light, Getting Good Clients
February 5, 2008:
Adobe CS3 & Lightroom
January 8, 2007:
Pints and Pixels
December 11, 2007:
Stock now!
How to create, what sells
November 20, 2007:
Meet with Jody Dole
October 16, 2007:
The Photographer's Survival Guide
September 19, 2007:
Boat Cruise
June 11, 2007:
Gregory Heisler
May 10, 2007:
Leslie Burns - Creative Marketing Consultant & Coach
April 10-11, 2007:
Business of Fine Art Photography with Thomas Werner
March 20, 2007:
Full day with Katrin Eismann

kalisher design


December 09, 2008

Putting Your Business in Focus
A Strategic Approach to Marketing Photographers

What is the best way to advertise?
How do I set myself apart from all the competition?
How much time and money should I expend to market my business?
What do I need to do to grow my business in a down economy?

 Like many professionals, photographers are often expert at what they do, but find the prospect of marketing their business daunting. Taught by Beth Darman Stone of ClairStone Communications, Putting Your Business in Focus: A Strategic Approach to Marketing Photographers will help answer these questions. We’ll examine your business and industry, your clients and their experience of your business, your competitive environment, and the tools available to your industry. The seminar is designed to help you develop a strategic approach to creating a marketing and communications plan that works for your business.

Marketing is everything a company is and does, a phrase commonly cited by Beth and her partner Lisa Clair. Want to learn more?

About our company:
ClairStone Communications is a strategic marketing and communications partnership offering small to mid-sized companies a full spectrum of marketing, advertising and public relations services. Owned and operated by Lisa Clair and Beth Darman Stone since 1988, the company has grown to include expertise in a variety of service-oriented domains, such as home care (interior designers, painting companies, contractors, architects, realtors, garden designers), healthcare (in-home care services, assisted living facilities, skilled nursing centers, message therapy), retail, and not-for profit organizations. When small businesses need a structured, goal-oriented strategic approach to communications, they rely on ClairStone’s wisdom, experience, practical style and personalized service.



Location: EP Levine, 23 DRYDOCK AVE BOSTON MA 02210 - 617-951-1499 - directions
Time:  Social hour & Food: 6:00; Program: 7:00
Cost:  Members: $1; Students: $5; All Others: $20 (Food, beverage provided)

Register by Paypal - to qualify for door prices
closing December 08th, 2008:
In advance :
ASMP Members $1.00
Students and Assistants $5.00
Non-members $20.00



Event Sponsors:

 
Ongoing
Flashes of Hope

Flashes of Hope is a non-profit organization dedicated to creating uplifting portraits of children fighting cancer and other life threatening illnesses. The portraits, taken by award-winning photographers, help children feel better about their changing appearance by celebrating it.

For families of terminally ill children, it's especially important to have a portrait that preserves forever the beauty, grace and dignity of their child. We are currently in six different cities and growing rapidly. The Boston chapter launched its first shoot on September 22nd and successfully photographed six beautiful patients and their families.

If you are interested in volunteering your time, please call or email Paola Abello at 617-515-0605 or paola@flashesofhope.org

Click here to learn more
Upcoming ASMP Meetings

January 13, 2009
Pints'N Pixels

  Check back for more info soon

PAST ASMP Meetings
November 18, 2008

Steve Whittaker - Architectural Photography:
It's an artform but it's also a business

Steve Whittaker is an architectural photographer based in the San Francisco Bay Area, specializing in Architecture, Interior and Aerial Photography. His clients range from architects, interior designers, developers corporate direct, hospitality, advertising agencies and editorial.

The business of Architectural Photography is an aspect that constantly requires attention. One of the goals from this event is to empower photographers by gaining a better understanding of contractual issues and dealing with negative terms and conditions. We will cover estimating, licensing issues, contractual issues, copyright, project coordination, and practical experiences, both with lighting and assignment issues in general during more of his challenging assignments.

Whittaker Photography began in 1980 in Belmont, CA. After the 1989 earthquake, Steve moved the studio to Foster City, CA. He graduated from San Jose State University with a BA in Advertising and minor in graphic design. While working as a photographer and graphic production artist, he attended evening classes at the Academy of Art in San Francisco  until 1977, where he ended up as a part time instructor of Architectural Photography from 1992-2001 while running his studio.

Steve joined ASMP back in 1983 and became active as a board member in 1995. At that point, he started the Northern California chapter’s educational outreach program. This program covers business practices, business ethics and how ASMP helps to advance the photographic community.  In 1999-2000 he was the Northern California Chapter Co- President. Steve remains active with the ASMP Norcal board as an active member of the chapter’s advisory board, encouraging both members and emerging photographers to get involved and help advance ASMP, ASMP Architecture and Northern California Chapter.

“I find it extremely rewarding, in being part of a movement that can offer changes in our industry and help advance our profession. In addition, I have enjoyed being part of a growing organization that empowers photographers to be stronger in business practices as well as advancing their techniques”.

See more of Steve's work at www.whittpho.com/

 

October 7-8, 2008

Kevin Ames - Photoshop & Lightroom 2

  • Bulletproof workflow—Practical Archiving for Photographers

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  • Thinking Photographically On-the-Fly Lights! Camera! Photoshop CS4!

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  • Lightroom 2.0 Importing, Editing, Enhancing, Archiving and Output

    • October 7, 2008 6-9pm - Bulletproofs workflow wih Lightroom 2

    The memories of a lifetime, homecoming, parties, graduation, vacations, marriage, births, first steps and of course paying photographic jobs—the list is infinite, are now stored on hard drives. Hard drives offer an easy and seemingly solid means of storing digital photographs. Unfortunately this is at best a false sense of security. The truth is every hard drive will fail eventually; most likely destroying all of the data--your hard won digital photographic negatives for instance--on them. Compounding the problem is that most of us have these precious memories on several hard drives. The challenge is to consolidate your digital negatives, catalog them and make bulletproof copies.

    Get control of the digital negatives on your hard drives and memory cards using Adobe Lightroom and the Bulletproof Archiving System. Learn how to rename, enhance and add the information (metadata) to your RAW or JPEG digital photographs using Lightroom to create and manage a truly bulletproof archive that can survive hard drive crashes, fires, floods, hurricanes and the Apocalypse (ok not the Apocalypse. All of the others though.)

    October 8, 2008 9am-6pm - Photoshop & Lightroom
    A day of photographic possibility     + Intro to CS4

    Lightroom has become the backbone of many photographer’s businesses by being a one-stop mini lab that also sorts, edit, enhances and delivers the picture. Kevin explains ways to multi-task in Lightroom 2 during import, Efficient work in the Develop module as well as how to show your work in Slideshow, Web and Print.

    Layers, Layer Masks and Unlimited Undos Forever

    Once a Photoshop file is saved and closed, the history is gone forever and so are your undos. Learn how to replace those destructive dialogs under Images adjustments and pixel killing tools like the eraser with layers, adjustment layers, layer masks, layer groups and Smart Objects. This comprehensive tour-de-force through Photoshop’s most powerful palette will fill you with ideas that will not only take your post-production techniques to the next level you’ll do them so you can always remember what you did and be able to change it even years later. If you use Photoshop this will change the way you work forever!

    Working in RAW with Smart Objects

    Take the power of RAW files a step further. Move the RAW workflow right into Photoshop using Smart Object to control contrast, extend dynamic range as well as backup your original digital negative in your working Photoshop Document. Discover the versatility of Camera Raw in the layers palette. Understand how RAW files work and how this translates into control and creativity.

    High End Retouching for Digital Photographers

    Retouching is so much more than dust spotting and fixing scratches. It is an extension of the photographic vision. Learn how to create a retouching strategy map so you and your subject agree on the work to be done and how to use the strategy map to make sure the all the work gets done. 

    I shoot people and places. This session demonstrates techniques for softening lines, removing blemishes, smoothing skin and eliminating wrinkles under eyes and elsewhere.

    You’ll learn the ins and outs of enhancing beauty, how to brighten eyes, remove discoloration from and whiten teeth. You’ll discover methods for opening lazy eyes, fixing cracked lipstick and other makeup flaws as well as how to remove hair in front of eyes, body sculpting and more. Switching gears to interiors I show how my photography is an extension of my vision of how a scene translates into a digital file and what I shoot to make certain I have all the parts to complete the job with retouching in Photoshop.

    Photoshop CS4

    Learn more about the latest versions of Adobe Photoshop and Adobe Photoshop Lightroom and get familiar with the new features that make them the gold standard in digital imaging. Adobe Photoshop CS4 software offers more intuitive access to its unrivaled power for greater editing freedom and significant productivity enhancements so you can composite images and achieve amazing results more efficiently than ever before.

    About Kevin Ames

    Kevin Ames is a commercial photographer immersed in creativity. His photographs have appeared in the Wall Street Journal, Time, Newsweek, in and on the covers of Professional Photographer, Photoshop User, Atlanta Sports and Fitness, Jezebel as well as books, brochures and websites.

    Kevin also writes the popular Digital Photographer’s Notebook column for Photoshop User magazine. He has authored four books on digital photography including one for the extremely popular Dummies series.

    He teaches photographic and digital imaging classes and workshops across the United State, Canada and Europe. His studio and home are located in Atlanta, Georgia.

    See more of Kevin's work at www.amesphoto.com

    Tuesday, September 16th, 2008
    Blake Discher - " I stink at Negotiating"

    Do you panic when you have to discuss money with a client? Do you talk too fast, ramble or sound indignant? Do you give in too fast to a lower price or broad licensing terms?

    Blake Discher will teach you the steps to become a top negotiator. This critical skill can change your business in the most profound way — more and better work! Blake will walk you through real world scenarios, show you how to listen and talk to prospects turning them into loyal clients.

    "Absolutely amazing and dead on for business."
    — Joana Gribko

    "Blake was inspirational, informative and amusing!"
    — Terra Chandler

    "Blake's tell it to you straight style is perfect."
    — David Hillegas

    "Incredible information — Blake has removed the smoke and mirrors of our business."
    — Alicia Eschwege

    "I now know how to put my foot down respectfully."
    — Julie Birkemeir

    Seminar topics:

    • Learn how to prepare for a negotiation.
    • Researching the client.
    • Increasing your clout.
    • Listening skills.
    • When is it time to walk away?
    • The follow-up is critical.

    Detroit photographer Blake Discher specializes in people photography for leading editorial publications and Fortune 500 corporations for advertising and annual reports throughout the world.

    Blake's fascination with photography began in the eighth grade and he's been hooked ever since. He unselfishly shares his knowledge with students and other photographers through his involvement with the American Society of Media Photographers, most recently as an educator in ASMP's successful Strictly Business 2 conferences.

    It's Blake's keen ability to make subjects feel at ease in front of the camera that takes him around the world to produce award-winning photographs for clients such as General Motors, Daimler Chrysler, American Airlines and Oracle.

    A professional photographer for 20 years, he shares his home with his wife Lesley and his four year old son Blake. When not working, he's usually tinkering with one of his British-made vintage Triumph automobiles. His work can be seen at www.fireflystudios.com. In addition, Blake's other company, www.go-seo.com, consults for small businesses in search engine optimization.

    June 16th, 2008
    Dirck Halstead - EVERYTHING IS CHANGING..HOW TO SURVIVE THE NEXT WAVE

    But as long ago as 1997, he saw that the industry was about to change in a fundamental way. Paternalistic attitudes at magazines were being replaced by hardheaded MBAs, who had no personal relationships with photographers. Space started to disappear from magazines. The wire services started to become the prime asset for editors, rather than contract or freelance photographers.

    And all this started to happen long before the Internet turned into the World Wide web/

    Today, magazines and newspapers are moving their content to the Web in order to survive. But the Web has different requirements than print.

    Dirck Halstead, who has become one of the most prominent futurists in photojournalism (AMERICAN PHOTO named him the 11th most influential photographer in the business in 2007), will address the changes, and the strategies that photographers will need to master in order to survive.

    More about Dirck:

    Dirck Halstead is the Editor and Publisher of The Digital Journalist. Dirck started in photojournalism when he was in High School. At the age of 17, he became LIFE Magazine's youngest combat photographer covering the Guatemalan Civil War. (LIFE had no idea how old he was). After attending Haverford College, he went on to work for UPI for more than 15 years, covering stories around the world. In 1972 he accepted a contract for Time Magazine, and for the next 29 years covered the White House for them. In 1992 he played an instrumental part in the formation of Video News International (VNI), which started what is now the Platypus movement, allowing still photojournalists to cross the barrier between print and television. He is now a senior fellow in photojournalism at the Center For American History at the University of Texas. He has won the NPPA Picture of the Year award twice, the Robert Capa Gold Medal for his coverage of the fall of Saigon, and two Eisies. In 2002 he received the lifetime achievment award from the White House News Photographers Assn., and in 2004 he was honored with the Joseph A. Sprague Award for lifetime achievement and service to photojournalism, considered the highest honor in the industry. In October of 2007 he was awarded the Missouri Honor Medal by the University of Missouri for "Distinguished Service to Journalism". Halstead is on the board of directors for the Air Force 1 Museum. See Dirck's Portfolio at AmericanPhotojournalist.org

    May 20th, 2008
    Gary Gladstone Finds "It"

    Deeply entrenched in Corporate Photography, a specialty that he helped define in the 70's, Gary Gladstone found himself feeling a little disenchanted. He was making money, but the fun was gone. The passion was on vacation, work was grinding, and something was missing.
    In a discussion on the PhotoPro Forum, about the loss of this passion, many photographers moaned about having lost "It." "It" was described as that sense of creative urgency and passion that drove so many of us to make pictures for a living.

    Gary hadn't had those feelings on a regular basis for a long time because the business and marketing of photography had taken over. He decided it was time to see if those great pit-of-the-stomach feelings were still alive.

    He developed a self-assignment that blossomed into an amazing new direction where fun and passion were a daily thing. Starting with a week-long visit to flea markets and learning how to toss out all the rules, "musts" and client constraints the project eventually ended up as two coffee table books and a T.V. show pilot.


    April 8th, 2008
    Travels with Walter - an Evening off the Road!

    Join Boston-based travel photographer Walter Bibikow to hear tales from the road and to share the experience of his latest road trip through China this past February and March.

    Walter has been shooting internationally for over thirty years and now shoots exclusively for stock photo agents like Getty, Corbis, Mauritius, Jon Arnold Images, and a slew of others. He hasn't done an assignment in over 14 years.

    In the course of plying his craft he has been arrested by the KGB, robbed in Italy, rained on in Spain, punched in the face by a disgruntled Montenegran, and was forced to pass a very painful kidney stone in the jungles of New Caledonia. All of those events happening, thankfully, not on the same trip!

    March 18, 2008
    Peter Vanderwarker: Getting Good Light, Getting Good Clients

    Peter Vanderwarker studied photography at Phillips Andover Academy and he has a B. Arch. From the University of California, Berkeley. He was a Loeb Fellow at Harvard University in 1996-1997.

    His fifth book: Beacon Hill, A Living Portrait, will be out in the fall.

    His photo clients include the Boston Red Sox, Architectural Digest Magazine, and the Fogg Art Museum.

    Other books include The Big Dig: Reshaping an American City, which he wrote and photographed.

    With Robert Campbell, he is co-author of Cityscapes of Boston: An American City Through Time, published by Houghton Mifflin in 1992.

    His work is in major corporate and museum collections, and he is the recipient of grants from the National Endowment for the Arts and from the Graham Foundation.

    Last spring, he led a two week photographic expedition to Bhutan. He is on the visual arts faculty at Codman Academy Charter High School in Dorchester.

    In June, he will ride his bicycle from Boise, Idaho to the Pacific Ocean.
    Tuesday, February 5, 2008
    Adobe CS3 and Lightroom

    Lightroom is the professional photographer's essential toolbox, providing one easy application for managing, adjusting, and presenting large volumes of digital photographs. Photoshop is merely a click away, ready to accelerate your path from imagination to imagery with timesaving productivity enhancements, unrivaled editing power, and breakthrough compositing capabilities. Tight integration enables you to jump from Lightroom to Photoshop - and back again - with ease.

    Presented by: Geoff Scott

    A Senior Computer Scientist at Adobe Systems since 2001 Geoff has worked in the Digital Imaging Group on Photoshop and Photoshop Elements. As an internal tester, he began using Lightroom a year before the product was available to the public. An enthusiastic photographer, he has studied with Tony Corbell, Moose Peterson, Joe McNally, Vincent Versace, Rick Sammon, and Greg Gorman.
      Import your entire shoot into Lightroom
      Manage, adjust, and present large volumes of photographs with Lightroom
      In Lightroom, select one or more images for advanced editing
      Retouch, refine, and composite in Photoshop
      Changes made in one application are reflected in the other
      Manage your entire workflow with the integrated tools that are best suited for the job


        © Gabrielle Keller
    January 8, 2007
    Pints and Pixels - Holiday Party and Photo Show

    We celebrated the past year with good food, beer and great photos from our members.

    Thank you all for participating!

    		 © Steve Borack
     © Steve Borack
    © Jim Flynn
     © Jim Flynn
    December 8th, 2007
    Stock Now

    Join us for an exiting evening on the hot topic of stock

    Future trends
    Meg Asaro, co-founder of Spark Visual Research, a company that provides Market Research for Image Makers. Asaro has nine years experience in branding and visual research, working for agencies such as nickandpaul, Wieden+Kennedy, The Sterling Group and Toniq. In the Stock Photography industry she worked as the Creative Strategist for Photonica for four years. Her specialty is infusing culture and consumer insight into brand development to ensure relevancy today and more importantly, tomorrow. Some of the brands Asaro has worked on include: Coke, Pepsi, P&G, Unilever, Jetblue and Target.

    What's hot now
    Sabine Wieger, Senior Account Manager at Corbis is responsible for managing all client relationships in the area of corporate clients, direct marketing agencies, and advertising agencies, covering the US East Coast region. Prior to joining the Corbis US sales team in 2004 she worked as Country/General Manager for the Austrian office, which she founded in 1999.

    What's in it for me
    Zave Smith, a Philadelphia based photographer, is the Vice President of the Stock Artist Alliance. His clients include, Disney, Merck, The Vanguard Group, McDonalds, and Comcast. His stock work is represented by Corbis, Jupiter Images, Uppercut Images, and AgeFotostock. Zave has won many awards and his work has been featured in Communication Arts, View Camera and last month in Rangefinder.
    He will share his insights into the current state of the stock industry.





    November 20th, 2007
    Jody Dole presents his work

    New York Fine arts and Advertising photographer Jody Dole

    Fine arts and advertising photographer Jody Dole gained commercial success with his highly original worldwide advertising campaign for Smirnoff Vodka with McCann Erickson Advertising in New York. Since that time he has become one of the photography worlds rising stars, earning international recognition including Nikon's Legend of The Year and awards from Communication Arts, Applied Arts,The RX Club, Advertising Photographers of America, Art Direction, PDN/Photo Design, The Art Directors Club of New York, Advertising Club of Connecticut, the Blackbook Awards, The New England Museum Publications Design Award, Pantone Color Excellence Award, The Mobius Award, American Photography and the Graphis Photo, Design & Poster annuals.

    Jody Dole pioneered the first digital photography used in advertising and created the first exhibition of wide format, digitally printed still life photographic images with Nikon, Inc. and The Image Bank displayed at Nikon House at Rockefeller Center in 1992. Dole's work has been profiled in photo, design and art publications both here and abroad including a feature in Communication Arts, and cover articles in American Photo,Concepts in Computer Design, Studio Photography & Design Magazine, Photographers Forum, Graphis magazine, View Camera, Digital Imaging, Photo Insider, Digital Photo Pro, Petersens Photographic, Foto magazine / Moscow, Nikon World, Step by Step Graphics, Camera & Darkroom, Digital Imaging, PDN Masters of Photography series, , Ad Week and Advertising Age. The New York Times called his images "masterpieces of photography, design and printing." Jody Dole attended School of Visual Arts in Manhattan, Pratt Institute in Brooklyn, NY and holds an honorary Masters Degree in Photographic Science from Brooks Institute in Santa Barbara, California.

    Dole's elegant blend of art and commerce may be seen on behalf of such clients as Price Waterhouse. Bausch & Lomb, Raymarine, McGraw Hill. Estee Lauder, Aramis, Dow Jones, Federal Express, Pfizer, 3M Company, Epson America, Hatteras Yachts, United Technologies, Time Warner, Eastman Kodak, Nikon, Inc. Johnson', Gillette, Papermate, Ericksson, RJR, Ralph Lauren Fragrances, Martell Cognac, Deloitte&Touche, Jaguar, Citibank, Dupont, Seagrams,KPMG,Panasonic,AIG,Unisys,Lego Toys, Grolsch, Proctor&Gamble, Esquire, Brown&Williamson, Simpson Paper, Saks Fifth Avenue, Philip Morris, AT&T,Getty Images, State of Connecticut Tourism, Connecticut Grown Dept. of Agriculture, Connecticut Magazine, Time Magazine, Fortune, GQ, The New York Times Magazine, Soundings Magazine, Maine Boats & Harbors, Etc.

    Merging photography with state of the art high resolution digital technology, Dole's work is noted for it's unique synthesis of art and commercial imagery which he brings together in often unusual combinations of creative lighting and subtle backgrounds.

    Jody Dole is known worldwide as an originator of fine art archival printing techniques. His latest work is featured in the Graphis Photo and Poster annuals. Taking a break from digital technology he is currently working with 19th century large format wet plate tin type photography and preparing a volume on the history of photography beginning in 1839 for Graphis publications. He maintains a studio in Manhattan and resides in Chester, Connecticut where he has just completed a back to the future, state of the art digital imaging facility complete with a wet plate darkroom housed in a 5000 square ft. antique post & beam barn.

    Read more about Jody Dole on his website    --->
    October 16, 2007
    The Photographer's Survival Guide (for Today's Market)

    with Creative Consultants, Suzanne Sease & Amanda Sosa Stone


    Today's photography assignment world is changing dramatically. With so much world devastation, the dot-com market going bust, stock vs. assignment, etc... how is a photographer to keep up?

    Suzanne Sease and Amanda Sosa Stone are presenting a solution: The Photographer's Survival Guide (for Today's Market). This program is for all levels of photographers - those who are just starting and those who have been in the business for years and want to take it to the next level. The program is a 2 hour presentation and each participant will receive a "Survivor's Guide". The Guide covers everyday photography business basics to those uncomfortable "what do I do" moments in our industry.

    The basics include information on:
         who to market to
         how to present it
         copies of estimates expected by clients
         copies of invoices that are expected when the project is finished
         and everything in between! (like crew expectation to making the client feel like, well, the client.)

    The "what do I do" moments include real life situations that arise in the industry. The Survivor's Guide is also a resource guide with helpful information including:
         correct usage terms
         portfolio makers
         website builders
         printers & fulfillment houses
         deadlines for important award shows (crucial to enter for greater success)

    The bottom line... this is the photographer's guide on how to survive in this industry.

    Read more about Suzanne & Amanda     --->

    June 11, 2007
    An evening with Gregory Heisler

    Gregory Heisler is a New York-based photographer who is renowned for his technical mastery and thoughtful responsiveness.  His enthusiasm, curiosity, and drive are manifested in his hands-on approach to all aspects of the image making process.

    His iconic portraits and innovative essays have often graced the covers and pages of many magazines, including LIFE, ESQUIRE, GENTLEMEN’S QUARTERLY, GEO, SPORTS ILLUSTRATED, ESPN, and THE NEW YORK TIMES MAGAZINE, yet he is perhaps best known for his more than seventy TIME cover portraits.  He has also photographed advertising campaigns for such clients as American Express, Benson & Hedges, Dewar’s, Merrill Lynch, Nike, and Zocor.

    Private portrait commissions are another important focus of Gregory’s work.  The first photographic portrait for New York’s City Hall was his lithographic print of Mayor Edward I. Koch.  The New York Public Library followed suit, commissioning a portrait of Marshall Rose which is presently exhibited in the Library’s Main Branch at Forty-second Street and Fifth Avenue.  Most recently, New York Mayor Michael R. Bloomberg commissioned a portrait by Gregory which now hangs in the atrium of the Johns Hopkins Bloomberg School of Public Health in Baltimore, Maryland.

    As a sought-after speaker and educator, Gregory has taught at the International Center of Photography, the New School for Social Research, The School of Visual Arts (Master of Fine Arts Program), Parsons School of Design, The Smithsonian Institution (Masters of Still Photography Series), and the National Geographic Society, as well as scores of workshops and seminars throughout the country and overseas.

    Among the kudos he has received are the Alfred Eisenstadt Award, and the Leica Medal of Excellence.  Gregory has been profiled in AMERICAN PHOTO, COMMUNICATION ARTS, ESQUIRE, LIFE, and numerous industry periodicals.

    www.gregoryheisler.com

    		 
    May 10, 2007
    An evening with Leslie Burns - Dell'Acqua
    Creative Marketing Consultant & Coach
    Burns Auto Parts--Consultants

    Beyond PMS:
    How to overcome fear, find your best market, and achieve your goals
    Building on her very popular New Treatments for PMS (Panic Marketing Syndrome) presentation, internationally-known consultant Leslie will talk on several issues blocking photographers (and other creative professionals) from being more successful. Her presentation will have Keynote-based visuals and a downloadable PDF outline available ahead of time to facilitate comprehension and note-taking. These tools, combined with Leslie's humorous-yet-thoughtful delivery and an openness to answer questions on all topics, result in an evening of learning and the acquisition of helpful ideas that can be implemented the very next day.

    Download Beyond PMS Notes --->>

     Some topics to be covered include:
    time management for the "flaky" creative
    rational goal setting
    how to turn goals into action
    fear and its painful results (like lowballing)
    understanding and finding your best market
    effective tools
    using tools more effectively


    April 10-11, 2007
    Business of Fine Art Photography - Thomas Werner
    It's Your Business event

    Business of Fine Art Photography, Session 1: Analyzing the Market
    What is a fine art photograph? Where do you market your fine art work? This seminar explains how you reach the market, present your work, and create marketing materials and a web site. It also explores the process of building a relationship with a gallery, and what to expect if you do get an exhibition.

    Business of Fine Art Photography, Session 2: Strengthening Your Vision
    Building on the market analysis developed in session 1, held the previous evening, this morning session delves deeper into the material. Session 1 is a prerequisite for participating in Session 2.

    Business of Fine Art Photography, Session 3: Portfolio Review
    As a capstone to the information presented in the earlier Business of Fine Art Photography, Session 3 devotes the afternoon to Individual reviews of Fine Art portfolios. Seating is limited. Sessions 1 and 2 are both prerequisite to this process.

    Besides registering via our website, you can register by calling ASMP at (215) 451-2767, ext. 0. Or you may download a registration form (PDF) and fax it to (215) 451-0880. Pre-registration must be received 2 days prior to event. Registration on the day of seminar is an additional $10.00.

    The program:
    The world of Fine Art Photography is changing as rapidly as the commercial market place. During this time of change, it is important to develop multiple revenue streams to support your business. It is also important to keep your vision fresh and alive. In the evening seminar (Session 1), Thomas Werner, a New York gallerist and professor of art (and a founder of ASMP's Fine Art Specialty Group), explains how creating and properly marketing a body of fine art work will help you achieve these goals.

    Session 2, the next morning, expands on the concepts from Session 1. The central topic is editing and marketing fine art photos. Thomas discusses such factors as the appropriate market, cohesiveness of your work, the flow of each edit, how to market your fine art work and the appropriate places to do so.

    Session 3 consists of one-on-one review of your work. Each review lasts 15 minutes. Participants should bring approximately 12 to 20 prints to the session. (Sessions 1 and 2 are prerequisite and are included in the registration fee.) Please note that a limited number of time slots are available - reserve yours early.

    The presenter:
    Thomas Werner graduated from the University of Wisconsin with a BA in Communications and an emphasis in film, an also from The Art Center College of Design in Pasadena with BA in Photography and a film minor. He was a scholarship student at The Art Center as well as the speaker at graduation. Werner currently resides in New York where he is the owner of Thomas Werner Gallery in Manhattan's Chelsea art district and the Director of the BFA program in Photography at Parsons The New School of Design.

    Werner also works as a commercial and fine art photographer with a studio in Manhattan, his clients have included: Bank of America, Swiss Re, Courvoisier, Twentieth Century Fox, COACH, The New York Times, E! Television, William Morrow Publishing, Glamour, Face, Forbes and People Magazine, among others. Werner was elected as a Director to the ASMP National board after serving three years as the President of ASMP's 800-member New York Chapter. He is the co-founder of ASMP's nationwide Fine Art Specialty Group, the former President of the ASMP Foundation and the chairman of the Strategic Research committee.

    Werner is currently touring internationally lecturing on The Business of Fine Art Photography, Contemporary Video Art and the Future of Video and Installation, and The Difference Between Commercial and Creative Vision. He has worked as a photography consultant for COACH and a consultant for Rodale Publishing on special projects regarding contracts, licensing, negotiations and image usage. His fine art work has been exhibited in galleries around the country, and is included in numerous private and corporate collections.

    Thanks to Adobe Systems for support and sponsorship of ASMP's educational seminars.
    March 20, 2007
    Katrin Eismann
    Your Vision Comes First

    Join Katrin Eismann - the Photoshop Diva, as she reveals the newest features and techniques of working with Adobe Photoshop CS3 and Adobe Photoshop Lightroom.

    Katrin will show you how to tame the beast of countless files in less time by working non-destructively with adjustment layers, blending modes, creative raw processing, and Smart Filters. Katrin will concentrate on the newest features in Adobe Photoshop CS3 photographers have to know including the latest release of Adobe Camera Raw, the new black and white controls, layer stacking, and the much improved Photo Merge and HDR features. Katrin will also discuss how and when to work with Photoshop and Lightroom to increase your productivity and expand your creativity.

    Katrin Eismann is a distinguished artist, teacher, and author on the subjects of imaging, restoration, retouching, and the impact of emerging technologies upon creative professionals. She received her BFA degree in Photographic Illustration from the Rochester Institute of Technology and her MFA degree in Design from the School of Visual Arts. She is the author of Photoshop Restoration & Retouching and Photoshop Masking & Compositing and co-author of Web Design Studio Secrets, Adobe Photoshop Studio Secrets, and Real World Digital Photography. Katrin is the Chair of the Digital Photography department at the School of Visual Arts in New York City.

    www.katrineismann.com

    Programs from Previous Years
    Julia Ahlman Sanders

    Amy Frith

    Cary Wolinsky

    Harbor Cruise

    Frank Siteman

    Barbara Bordnick

    Constantine Manos

    George Simhoni

    Mary Virgina Swanson

    Clint Clemens

    Russ Quackenbush

    Steve McCurry

    Sandro

    Chris Rainier

    Mike Weymouth

    Hunter Freeman